Content Solutions Documentation
Published Date: 2021-09-28
Downloaded: October 1, 2022, 8:09 pm
DCCN Full Integration
This document provides an overview of how to take full advantage of the Microsoft Digital Commerce and Campaign Network (DCCN) by illustrating the features and providing you with a step-by-step guide.
DCCN is a web-based portal designed to help Microsoft partners build awareness generate demand and increase sales of Microsoft products services and devices running Windows. By following the simple steps below you can publish rich interactive content onto your website as well as download supporting collateral – helping you save time money and assist you with generating leads and closing more sales.
Admin Menu – allows you to update and edit your company profile manage users and manage “advanced” settings within the DCCN portal
Reporting – access rich metrics to help you measure the performance and impact of the campaigns you select.
Support – if your team has any difficulty or questions please don’t hesitate to refer to the quick start guide or contact a member of our technical team for assistance.
Go To Campaigns – this button will direct you to the content and campaigns available for you to choose from.
Edit existing campaigns – here you can quickly and efficiently manage the content you selected and display on your website as well as access supporting collateral that you can download and use in your outbound marketing efforts.
- Download Quick Start Guide – provides you access to this document.
Anatomy of a typical DCCN web campaign:
Interactive banner – designed to pique the interest of your customers.
Rich microsite – displayed in a lightbox on your website (will not redirect your customers off your webpage). Designed to engage your customers with clear value propositions aimed at generating deeper interest resulting in a qualified lead.
Contact Us – button that generates a web form which a customer fills out when accessing “gated content or for general inquiry through the “Contact Us” button on campaign microsites and is sent directly to your team. See Register and Input Company Information section for how to enable these buttons.
Buy Now – button that is designed to help guide your customer to the next logical step in the sales process (as defined and determined by you.) Example – the customer can be redirected to the product page where the customer can easily purchase the product featured in the web campaign from your webshop. See Set-Up Campaigns on your website section for how to enable these buttons.
Once you have chosen a campaign this content will update automatically. For example if you were syndicating a Windows 8 campaign that campaign would automatically be updated to the new Windows 10 campaign once available.
Register and Input Company Information:
Go to: https://www.msdccn.com
Click on the “Register Today” button.
Create your account by filling out your profile and company information for all required fields.
After you have completed your registration:
Enable ‘Contact Us Buttons’ within Campaigns
After you receive your confirmation email you will need to enable the ‘Contact Us’ lead generation buttons on DCCN content. To do this:
Click the “Company Profile” link located on the Admin tab at the top of the “Home” page.
Go to the Co-Branding section at the bottom of the page and click “Edit” to enter and/or edit your information.
Enter the email address(es) in the “Send leads to” field where you would like all Contact Us leads to be sent. Detailed customer information will be sent to the email address(es) you provide when a customer clicks the submit button on this form.
Fill out the Co-Branding Company details section in order for this information to be included on the Contact Us form. Maximum file size for the company logo is 200k. File types supported are JPG PNG and GIF.
Choose a Banner versus Embed on Page – What is the difference?
There are two ways to get content on your website using DCCN. As a banner and/or embedded on a page.
When you choose a banner your customers will see a banner on your website. When they click on the banner the microsite content will appear in a lightbox. Customers will not be directed away from your website. Content from DCCN is also SEO neutral neither improving nor decreasing the search engine rankings.
Embed directly on page:
When you choose direct embed the content appears directly within your website with no banner and no lightbox. If you choose this option you will skip Step 2 and go directly to Step 3: Pick up your Code.
Once you have decided your integration approach you are ready to set up your campaigns.
Set-Up Web Campaigns on Your Website
Click “Go to campaigns” on the Home page. Select the content topic(s) that you would like to showcase on your website.
Once you choose the topic you can select specific campaigns that support your business priorities.
Step 1:Click on a campaign to add it to the banner rotation. You may choose more than one campaign within the topic and or choose additional campaigns from other topics. If you would like to select or deselect a campaign from the rotation on your website simply click the individual campaign. Campaigns noted with check marks (right corner) will be included in your rotation.
Once you have chosen a campaign you can choose from the following next steps:
Configure Buy Now links for this campaign
Download Marketing Materials for this campaign
Embed the campaign on page
Add More Campaigns to this rotation
If you are not adding more campaigns you can pick your Banner size using the toolbar at the bottom of the page.
Optional: Click on the campaign name to preview the campaign details page. On this screen you can preview the microsite remove it from your rotation and:
Increase your sales by Configuring the Buy Now Links: You can enable Buy Now buttons on select campaigns to guide customers to where they can buy the products featured in the campaign on your website or guide customers to contact your sales team directly.
Embed on page: Choose this option if you want to embed the microsite directly within a new or existing page on your website. You will skip Step 2 if you choose to embed on page rather than use a banner rotation.
Download Marketing Materials: Quickly download professionally designed collateral such as pitch decks videos flyers brochures call guides etc. – aimed at helping you and your sales team be more efficient and effective in driving demand for and sales of Microsoft product services and devices running Microsoft Windows.
STEP 2: Click “Pick your banner size” from the grey toolbar on the bottom of your screen. Select the banner size that works best for your website and click “OK”. You also have the option of adding in a custom size.
You can preview the banners by clicking ‘Preview at the bottom of the Banner Setup screen.
Now click on Step 3.
STEP 3:Click “Pick up your code”.
Name this code. Choose a name you will remember – such as the location you are publishing the content i.e. “Homepage left vertical banner.” Click the check mark to save.
Now copy the campaign code to your clipboard or Email Code to yourself or someone who manages your website.
Place the Code in Your Website
- Choose a location within your HTML page where you would like the web banner to display and paste the campaign code into your HTML editor.
If you chose the Embed on Page option – choose a location within your HTML page where you would like the web page content to display and paste the campaign code into your HTML editor
Publish the web page and the banner you selected will appear. If there are multiple banners in your rotation they will rotate as the web page is refreshed.
Edit Existing Campaign Rotations:
Use the steps below to edit a saved web campaign:
Go to the Home page in DCCN and click on “Edit existing campaigns” (#6).
Click on the title of the script that you would like to modify.
Update the script by selecting and deselecting the campaign(s) you would like to showcase on your website.
Click “Publish” at the bottom of the page and “Yes” when prompted to confirm that you want to publish this update to your website. This action will automatically update the banner on your website with the new campaign and banner selection(s).
Click Reporting on the Navigation bar (3) On the Reporting page you will see
The Banners you are syndicating by size. This will help you see which sizes are performing best.
The campaigns you are syndicating. For each campaign you will see the following metrics:
- Trends by Month
- Overall Impressions (number of times the banner has been seen)
- Overall Click-Throughs (number of times the banner has been clicked through)
- Navigate Clicks
- Contact Us
- Gated Content Downloads