Logo Service Asset Specifications

2022-04-22

Logo Program Title

Define the name of the program as it should appear in the 1WS portal for each language.   Examples:

  • Microsoft Office 365

  • Intel Processor Logos

  • Xbox Recommends

Logo Program Overview

3-5 bullets that describe the program functionality and value-prop to retailers on why they should leverage and integrate the program.  This is shown in the Retailer Recipient Portal.

Logo Program Overview

Provide the portal localizations for EN, ES, FR, DE, pt-BR

Logo Product and Cross-sell SKU Import Template

  • The Logo Import File Template supports

    • Parent product SKU lists – The list of products that should display the logo icon

    • Cross-sell SKU mapping – The child list of cross-sells and up-sells that should be displaying in the Logo Recommendations list.  Not applicable for Marketing Logo programs.

Logo Import File Template

Logo Icon Assets

  • ContentCast Logo Service requires 4 logo icon banner sizes for each language.  

  • The banner sizes have been standardized based on the IAB banner sizes to ensure compatibility with a majority of ad management software and partner preferences.

Supported Logo Sizes

 

Logo Style

WxH

Examples

standard

74×85 – Default Standard size
Epson Recommends - 74x85 iconIntel vPro

medium

50×57
Epson Recommends Medium Logo Icon  Intel vPro medium icon

small

20×20
EPEAT  Norton Small
 

button

120×60

 Epson Button m365 button

The ContentCast platform can support custom sizes outside of IAB banner sizes however please note that this increases the ongoing effort and maintenance costs for the Publisher (you the manufacturer) for banner refreshes.

Once a custom size has been introduced, you will need to continue supporting the custom logo creation and syndication to avoid disrupting the partners.

Logo Banner Best Practices

  1. File Formats: GIF, JPG, PNG

    1. Recommended: gif format.    This helps reduce the file size and improves content transfer rates.

    2. No padding should exist

  2. Max File size:  Less than 100kb.

    1. Should use image compression.

    2. If using Adobe Photoshop, use “Save for Web” option.

  3. Animated GIFs

    1. Duration should not exceed 5 seconds.

    2. 20 frames per second maximum

  4. Avoid banner fatigue by refreshing your banners at a minimum of every 6 months.  

Expandable Hover Specifications

Below are the specifications for the Logo Service Expandable Hover collateral. Use these guidelines when creating collateral for display in the hover.

Hover Collateral Formats

  • HTML Markup

    • Must be mobile-friendly and responsive

    • Must pass WCAG 2.1 Level AA compliance guidelines for Accessibility and 508 Compliance

    • HTML5 Recommended

  • JavaScript: self-contained with no external dependencies

  • Images

    • File Formats: GIF, JPG, PNG

    • Max File size:  1MB per image

    • Max dimensions: 

      • As Injected content – 1000px Wide 

      • Hover Only content – 600px

  • Video: MPEG-4 (mp4)

    • Max file size: 200MB

    • Must include Closed Captions (.vtt file format)

    • Video Thumbnail image – should NOT exceed the dimensions of the video player.

Expand Dimensions

Size (WxH)  
300×250 – Standard Size MPU   
400×430 – Video Minimum   
550×480 – Recommended    
640×480 – Video Preferred    

Depending on placement, expand panel could expand to the left, right, top or bottom of the logo.    The Expandable Hover auto-positions based on the available browser space.  Default behavior expands to the right of the logo.
 
Logo Hover Sizes
 

Expand Action

Expansion may occur through user initiation only. We will NOT accept any uninitiated expand ads.

Rollover / On Hover to expand – By default, the expandable hover will display upon hover of the logo.   The expandable hover must close on roll off when the cursor leaves the expandable hover area.
Click to expand – The expandable hover must collapse on roll off when the cursor leaves the hover area or upon clicking a “Close” button.

Maximum File Size

Initial Load :  100k
Expand File Size:  Up to 4 user initiated expand panels, 100k each

Animation

30 seconds maximum, no looping

Frame Rate

20 frames per second maximum

Audio/Video User Control

Audio must start muted and be initiated with a click. Audio/Video must have “play” and “stop” controls at all times. Video can play uninitiated for up to 30 seconds maximum.

Z-index Guideline

Please set all expandable hover content to a z-index between 1000 and 4999.

Windowless Mode Guideline (WMode)

The wmode parameter must be set to either “transparent” or “opaque” within both the <object> and <embed> tags to allow floating and expand Flash content to layer over other Flash content and page components. Example:  <param name=”wmode” value=”transparent”> or <param name=”wmode” value=”opaque”>

Testing

  1. All creative must function uniformly on both Mac and PC platforms.

  2. Minimum Browser requirements are:

    • Microsoft Edge (Last two versions or newer)

    • Chrome (Last two versions or newer)

    • FireFox  (Last two versions or newer)

  3. If the rich media creatives will not display properly in some browsers, at least a default GIF/JPG must be shown.

Third-Party Serving Guidelines

  • Third-party content must serve a default GIF/JPG for browsers that do not support rich media.

  • 1WorldSync Content Solutions must approve all creative prior to launch.

  • 1WorldSync Content Solutions prohibits creative substitution or modification, via the Third-party vendor, to existing logo programs without prior approval.

If creative is changed through the third-party vendor without prior approval, the logo’s expandable hover content may be immediately deactivated until creative complies with our specifications.

Submission Guidelines

Please send e-mail to your primary Logo Program contact at 1WorldSync or you may Contact Support at https://portal.cs.1worldsync.com/en-us/Vendor/Support

Material Submission Deadlines

Please submit creative five business days prior to project start date. Certain collateral requirements may require additional lead time.