When 1WorldSync receives a content build request for an SKU from a Channel Partner or a Premium Manufacturer, we gather publicly available product content (primarily from the manufacturer’s website) and combine it with content uploaded by the manufacturer through their PartnerAccess account (online portal). We then transform the content based on 1WorldSync’s structured and normalized content data model and deliver it to the Channel Partners.

Product Content Production Process

1. Product Content Requests

When a Channel Partner activates a product for their website, it generates a request to 1WorldSync to create product content for the SKU in accordance with 1WorldSync’s structured & normalized content data model. In addition, a PartnerAccess Premium Manufacturer also has the ability to upload a new SKU build request to 1WorldSync via Catalog -> Enrich Catalog in the PartnerAccess portal and we will build it in accordance with the structured & normalized data model.

2. Content Aggregation

1WorldSync uses the manufacturer’s public website (and other manufacturer content repositories where available) as a source for product information collection. 1WorldSync will also combine that information with anything that has been uploaded into the PartnerAccess portal to build the normalized content.

3. Content Transformation

1WorldSync converts the non-standardized product information from multiple sources into consistent structured and normalized product content for consistency across all products in any particular category. Product description, specifications, marketing text, and feature bullets are created based on 1WorldSync’s structured content formulas and rules. It should be also be mentioned that because of the structured content rules, we can very rarely use the manufacturer’s preferred product description verbatim.

4. Content Validation

1WorldSync then validates we have all necessary information to build the particular SKU. Should 1WorldSync not have enough information to complete the build of an SKU, the SKU will go “On Hold” or “Not Available” until ALL required content is received. It is necessary that the Manufacturer check the PartnerAccess portal for their “On Hold” SKUs which can be located in the home page of the portal under “Production Statistics” and put their SKU(s) “Back into Production” by providing 1WorldSync with the necessary information we need to complete the SKU.

5. Content Delivery

1WorldSync delivers the structured content to the Channel Partner and generally within 3-5 days after 1WorldSync has delivered, the partners website reflects the new content.